GoPro: My Put Options Were Assigned, Here's What I'm Doing Next
GoPro has some toxic commitments that dilute its share count well beyond the shares actually outstanding. Read more on GPRO stock here.
Analysis updated on Oct. 16, 2026 (UTC) · Total · absolute moveSwitch to Alpha · Nasdaq
On Oct. 16, 2026, GPRO is rated Neutral: its 90-day Total forecast sits in the middle 30% of the 5172 stocks scored that day.
Gopro, Inc. is a small-cap company with a market capitalization of $194M. It ranks number 4 by market capitalization among the 5 Photographic Equipment & Supplies issuers in our coverage with a current forecast.
For GPRO, the Spearman rank correlation between our 90-day forecasts and the returns that followed is 6.0%, measured on 357 forecast dates between 2022-07-29 and 2026-07-17 on this stock's own recent history. A rank correlation runs from -100% to +100%: it measures whether higher forecasts were followed by higher returns, and a value near zero or below means the model has shown little skill on this stock. On the 30-day forecasts the same correlation is 29.0%, measured on 400 forecast dates between 2022-07-29 and 2026-09-16. Across our coverage, the out-of-sample test on 4495 stocks from 2025-01-06 to 2026-07-07 produced a positive net return in 82.5% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report
Expected absolute price move over the horizon, market included. This is the number a price target is built from. Ratings: strong buy ≥ +5.0%, buy ≥ +3.4%, sell < +1.8%, strong sell < +0.8% (top 15%, next 20%, middle 30%, next 20%, bottom 15% of the 2026-10-16 signals)
A free account shows the exact forecast, rating and rank of 3 tickers you follow, GPRO included.
Follow GPRO free90D Total forecasts of every company scored, cut into five relative ratings at the 15th, 35th, 65th and 85th percentiles (dashed lines).
Trailing twelve months. The industry median and the rank (1 = highest) are taken over the Photographic Equipment & Supplies peers listed below that report each metric.
| Metric | GPRO | Rank |
|---|---|---|
| Market Cap | $194M | 4/5 |
| EPS | $-0.79 | – |
| Revenue/Share | $3.08 | – |
| FCF/Share | $-0.13 | – |
| Metric | GPRO | Rank |
|---|---|---|
| ROA | -40.7% | 5/5 |
| Gross Margin | 27.7% | – |
| Operating Margin | -21.2% | – |
| Net Margin | -28.5% | – |
| EBT Margin | -28.2% | – |
| Tax Rate | -1.1% | – |
| Metric | GPRO | Rank |
|---|---|---|
| Current Ratio | 0.57x | – |
| Quick Ratio | 0.35x | – |
| Interest Coverage | -4.0x | 4/6 |
| Working Capital | -$176M | – |
| Metric | GPRO | Rank |
|---|---|---|
| Operating Cash Flow | -$20M | 6/6 |
| Free Cash Flow | -$23M | – |
| Capital Spending | -$4M | – |
| FCF/Sales | -4.1% | – |
| CapEx/Sales | 0.6% | – |
| Metric | GPRO | Rank |
|---|---|---|
| Asset Turnover | 1.43x | – |
| Receivables Turnover | 9.4x | – |
| Inventory Turnover | 4.7x | – |
| Fixed Assets Turnover | 81.0x | – |
| Days Sales Outstanding | 39 days | – |
| Days Inventory | 77 days | – |
| Payables Period | 112 days | – |
| Cash Conversion Cycle | 4 days | – |
| Metric | GPRO | Rank |
|---|---|---|
| Total Revenue | $569M | – |
| Operating Income | -$120M | 6/6 |
| Net Income | -$162M | 5/5 |
| R&D Expense | $125M | 2/5 |
| SG&A Expense | $186M | 3/5 |
| Cost of Goods Sold | $411M | 3/5 |
| Metric | GPRO | Rank |
|---|---|---|
| Shares Outstanding | 185M | – |
| Total Current Assets | $229M | 57.5% of assets |
| Cash & Short-term Investments | $27M | 6.8% of assets |
| Accounts Receivable | $60M | 15.2% of assets |
| Inventory | $87M | 21.8% of assets |
| Total Liabilities | $431M | |
| Short-term Debt | $279M | 70.0% of assets |
Companies classified under the same SEC industry code as Gopro, Inc. (Photographic Equipment & Supplies): 6 common-stock issuers with a forecast this week, one row per issuer, largest first. This is a classification match, not a curated list of competitors.
Reveal all forecasts · See exact % predictions for all competitors
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On Oct. 16, 2026, GPRO is rated Neutral: its 90-day Total forecast sits in the middle 30% of the 5172 stocks scored that day.
For GPRO, the Spearman rank correlation between our 90-day forecasts and the returns that followed is 6.0%, measured on 357 forecast dates between 2022-07-29 and 2026-07-17 on this stock's own recent history. A rank correlation runs from -100% to +100%: it measures whether higher forecasts were followed by higher returns, and a value near zero or below means the model has shown little skill on this stock. On the 30-day forecasts the same correlation is 29.0%, measured on 400 forecast dates between 2022-07-29 and 2026-09-16. Across our coverage, the out-of-sample test on 4495 stocks from 2025-01-06 to 2026-07-07 produced a positive net return in 82.5% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report
Gopro, Inc. forecasts are refreshed on trading days as the daily model run completes. The forecast on this page was produced on Oct. 16, 2026.
6 issuers in our coverage, GPRO included, share the SEC industry code Photographic Equipment & Supplies. The largest are: Imax Corp (IMAX), Eastman Kodak Co (KODK), Hawkeye Digital, Inc. (HWKE), Moving Image Technologies Inc. (MITQ), Canon Inc (CAJPY).
This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.
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