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Model output · Signal date 2026-10-16

Prudential Financial Inc (PFH) Stock Forecast Oct. 16, 2026

Analysis updated on Oct. 16, 2026 (UTC) · Total · absolute moveSwitch to Alpha · NYSE

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Rating · 90D ▼ Bearish Exact rating locked
90-day forecast Sign up free to reveal
30-day forecast Total
Rank in coverage Bottom 35% of 5172 stocks scored
Rank correlation · 90D 44.0% Spearman, 357 dates
Market Cap $5.13B mid-cap · #13 of 19 peers
Summary

Prudential Financial Inc (PFH) stock forecast summary

Our AI ranks Prudential Financial Inc outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.

Prudential Financial Inc is a mid-cap company with a market capitalization of $5.13B. It ranks number 13 by market capitalization among the 19 Life Insurance issuers in our coverage with a current forecast. Its P/B Ratio of 0.16x is the lowest of the 15 peers that report one. Its P/E Ratio of 1.35x is the lowest of the 17 peers that report one.

For PFH, the Spearman rank correlation between our 90-day forecasts and the returns that followed is 44.0%, measured on 357 forecast dates between 2022-07-29 and 2026-07-17 on this stock's own recent history. A rank correlation runs from -100% to +100%: it measures whether higher forecasts were followed by higher returns, and a value near zero or below means the model has shown little skill on this stock. On the 30-day forecasts the same correlation is 16.0%, measured on 400 forecast dates between 2022-07-29 and 2026-09-16. Across our coverage, the out-of-sample test on 4495 stocks from 2025-01-06 to 2026-07-07 produced a positive net return in 82.5% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report

Expected absolute price move over the horizon, market included. This is the number a price target is built from. Ratings: strong buy ≥ +5.1%, buy ≥ +3.4%, sell < +1.8%, strong sell < +0.8% (top 15%, next 20%, middle 30%, next 20%, bottom 15% of the 2026-10-16 signals)

A free account shows the exact forecast, rating and rank of 3 tickers you follow, PFH included.

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Price

PFH price chart and AI forecast

PFH
Cross-section · 2026-10-16

How PFH ranks among 5172 stocks

90D Total forecasts of every company scored, cut into five relative ratings at the 15th, 35th, 65th and 85th percentiles (dashed lines).

Fundamentals · 2026-06-30

Prudential Financial Inc (PFH) fundamentals

Trailing twelve months. The industry median and the rank (1 = highest) are taken over the Life Insurance peers listed below that report each metric.

Valuation & Market

MetricPFHIndustry medianRank
Market Cap $5.13B $8.70B 13/19
P/E Ratio 1.35x 7.04x 17/17
P/B Ratio 0.16x 0.89x 15/15
EPS $11.03 – –
Book Value/Share $91.53 – –
Revenue/Share $187.72 – –

Profitability & Margins

MetricPFHIndustry medianRank
ROE 12.4% 13.2% 11/15
ROA 0.5% 0.5% 8/14
Net Margin 6.0% 8.9% 11/15
EBT Margin 6.7% 10.4% 13/18
Tax Rate 23.1% – –

Financial Health

MetricPFHIndustry medianRank
D/E Ratio 23.72x 21.46x 8/19
Financial Leverage 24.81x 23.64x 9/18

Cash Flow

MetricPFHIndustry medianRank
Operating Cash Flow $10.97B $2.42B 3/18
OCF Growth YoY 426.6% 3.1% 1/16

Operational Efficiency

MetricPFHIndustry medianRank
Asset Turnover 0.08x 0.08x 9/17

Income Statement

MetricPFHIndustry medianRank
Total Revenue $64.77B $19.68B 4/18
Net Income $3.92B $907M 3/15

Dividend & Shareholder Information

MetricPFHIndustry medianRank
Shares Outstanding 345M – –
Net Income Growth 140.2% 14.1% 1/13
EPS Growth 142.9% 15.3% 1/14

Balance Sheet Highlights (USD millions)

Cash & Short-term Investments$15.16B1.9% of assets
Total Liabilities$748.97B95.9% of assets
Quarterly Financial Reports

PFH quarterly financials and insider trading

Industry Peers · Life Insurance

Prudential Financial Inc (PFH) industry peers

Companies classified under the same SEC industry code as Prudential Financial Inc (Life Insurance): 19 common-stock issuers with a forecast this week, one row per issuer, largest first. This is a classification match, not a curated list of competitors.

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Company 90-Day AI Forecast (Total) Market Cap P/E Ratio P/B Ratio
PFH Prudential Financial Inc ▼ $5.13B 1.4x 0.2x
MFC Manulife Financial Corp ▼ $75.51B 5.1x –
MET Metlife Inc ▼ $64.03B 19.3x 2.3x
SLF Sun Life Financial Inc ▼ $44.67B 5.1x –
PUK Prudential Plc ▼ $30.75B 7.2x –
RGA Reinsurance Group Of America Inc ▼ $17.42B 11.8x 1.3x
CRBG Corebridge Financial, Inc. ▶ $15.35B 20.6x 1.4x
AEG Aegon Ltd. ▼ $13.82B – –
GL Globe Life Inc. ▼ $12.97B 11.2x 2.1x
JXN Jackson Financial Inc. ▶ $8.84B 384.1x 0.9x
PRI Primerica, Inc. ▼ $8.70B 11.4x 3.5x
VOYA Voya Financial, Inc. ▼ $8.52B 15.9x 1.8x
LNC Lincoln National Corp ▶ $7.63B 3.3x 0.7x
ATHS Athene Holding Ltd. ▼ $4.73B 5.7x 0.3x
BHF Brighthouse Financial, Inc. ▼ $2.75B 3.8x 0.4x
FG F&G Annuities & Life, Inc. ▶ $2.56B 7.0x 0.6x
UTGN Utg Inc ▼ $182M 5.1x 0.7x
CIA Citizens, Inc. ▲ $174M 4.0x 1.0x
AAME Atlantic American Corp ▶ $21M – 0.2x

Where PFH sits on the market map

Finance · Life Insurance
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News

Prudential Financial Inc (PFH) stock news

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FAQ

Prudential Financial Inc (PFH) stock forecast FAQ

What is the Prudential Financial Inc (PFH) stock forecast?

Our AI ranks Prudential Financial Inc outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.

How accurate are Prudential Financial Inc stock predictions?

For PFH, the Spearman rank correlation between our 90-day forecasts and the returns that followed is 44.0%, measured on 357 forecast dates between 2022-07-29 and 2026-07-17 on this stock's own recent history. A rank correlation runs from -100% to +100%: it measures whether higher forecasts were followed by higher returns, and a value near zero or below means the model has shown little skill on this stock. On the 30-day forecasts the same correlation is 16.0%, measured on 400 forecast dates between 2022-07-29 and 2026-09-16. Across our coverage, the out-of-sample test on 4495 stocks from 2025-01-06 to 2026-07-07 produced a positive net return in 82.5% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report

How often are Prudential Financial Inc forecasts updated?

Prudential Financial Inc forecasts are refreshed on trading days as the daily model run completes. The forecast on this page was produced on Oct. 16, 2026.

Which companies are Prudential Financial Inc's industry peers?

19 issuers in our coverage, PFH included, share the SEC industry code Life Insurance. The largest are: Manulife Financial Corp (MFC), Metlife Inc (MET), Sun Life Financial Inc (SLF), Prudential Plc (PUK), Reinsurance Group Of America Inc (RGA), Corebridge Financial, Inc. (CRBG).

This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.