Wpp Plc (WPP) Stock Forecast Oct. 16, 2026
Analysis updated on Oct. 16, 2026 (UTC) · Total · absolute moveSwitch to Alpha · NYSE
Wpp Plc (WPP) stock forecast summary
On Oct. 16, 2026, WPP is rated Neutral: its 90-day Total forecast sits in the middle 30% of the 5172 stocks scored that day.
Wpp Plc is a mid-cap company with a market capitalization of $5.93B. It ranks number 2 by market capitalization among the 6 Services-Advertising Agencies issuers in our coverage with a current forecast.
For WPP, the Spearman rank correlation between our 90-day forecasts and the returns that followed is 21.0%, measured on 323 forecast dates between 2023-03-24 and 2026-07-17 on this stock's own recent history. A rank correlation runs from -100% to +100%: it measures whether higher forecasts were followed by higher returns, and a value near zero or below means the model has shown little skill on this stock. On the 30-day forecasts the same correlation is 29.0%, measured on 366 forecast dates between 2023-03-24 and 2026-09-16. Across our coverage, the out-of-sample test on 4495 stocks from 2025-01-06 to 2026-07-07 produced a positive net return in 82.5% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report
Expected absolute price move over the horizon, market included. This is the number a price target is built from. Ratings: strong buy ≥ +5.0%, buy ≥ +3.4%, sell < +1.8%, strong sell < +0.8% (top 15%, next 20%, middle 30%, next 20%, bottom 15% of the 2026-10-16 signals)
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How WPP ranks among 5172 stocks
90D Total forecasts of every company scored, cut into five relative ratings at the 15th, 35th, 65th and 85th percentiles (dashed lines).
Wpp Plc (WPP) fundamentals
Trailing twelve months. The industry median and the rank (1 = highest) are taken over the Services-Advertising Agencies peers listed below that report each metric. Statement values were filed in GBP and are shown converted to USD (flows at the trailing twelve-month average rate, balances at the balance-sheet date rate).
Valuation & Market
| Metric | WPP | Rank |
|---|---|---|
| Market Cap | $5.93B | 2/6 |
| P/E Ratio | 39.71x | – |
| EPS | $0.69 | – |
| Revenue/Share | $256.23 | – |
| FCF/Share | $0.92 | – |
Profitability & Margins
| Metric | WPP | Rank |
|---|---|---|
| Gross Margin | 15.3% | 5/6 |
| Operating Margin | 5.6% | 2/6 |
| EBT Margin | 3.8% | 2/6 |
| Tax Rate | 51.6% | – |
Financial Health
| Metric | WPP | Rank |
|---|---|---|
| Current Ratio | 0.89x | 4/6 |
| Working Capital | -$2.24B | 6/6 |
Cash Flow
| Metric | WPP | Rank |
|---|---|---|
| Operating Cash Flow | $735M | 2/7 |
| Free Cash Flow | $201M | – |
| Capital Spending | -$534M | – |
| OCF Growth YoY | 44.7% | – |
| FCF Growth YoY | 0.0% | – |
| FCF/Sales | 0.4% | – |
| CapEx/Sales | 1.0% | – |
Operational Efficiency
| Metric | WPP | Rank |
|---|---|---|
| Receivables Turnover | 5.8x | – |
| Fixed Assets Turnover | 58.3x | – |
| Days Sales Outstanding | 63 days | – |
| Payables Period | 137 days | – |
Income Statement
| Metric | WPP | Rank |
|---|---|---|
| Total Revenue | $55.73B | – |
| Operating Income | $3.11B | 1/7 |
| Cost of Goods Sold | $47.18B | 1/6 |
Dividend & Shareholder Information
| Metric | WPP | Rank |
|---|---|---|
| Shares Outstanding | 218M | – |
| EPS Growth | -50.0% | – |
Balance Sheet Highlights (USD millions, converted from GBP)
| Total Current Assets | $17.75B | |
| Cash & Short-term Investments | $3.63B | |
| Accounts Receivable | $9.81B | |
| Short-term Debt | $1.92B |
WPP quarterly financials and insider trading
Wpp Plc (WPP) industry peers
Companies classified under the same SEC industry code as Wpp Plc (Services-Advertising Agencies): 7 common-stock issuers with a forecast this week, one row per issuer, largest first. This is a classification match, not a curated list of competitors.
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Wpp Plc (WPP) stock news
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Wpp Plc (WPP) stock forecast FAQ
What is the Wpp Plc (WPP) stock forecast?
On Oct. 16, 2026, WPP is rated Neutral: its 90-day Total forecast sits in the middle 30% of the 5172 stocks scored that day.
How accurate are Wpp Plc stock predictions?
For WPP, the Spearman rank correlation between our 90-day forecasts and the returns that followed is 21.0%, measured on 323 forecast dates between 2023-03-24 and 2026-07-17 on this stock's own recent history. A rank correlation runs from -100% to +100%: it measures whether higher forecasts were followed by higher returns, and a value near zero or below means the model has shown little skill on this stock. On the 30-day forecasts the same correlation is 29.0%, measured on 366 forecast dates between 2023-03-24 and 2026-09-16. Across our coverage, the out-of-sample test on 4495 stocks from 2025-01-06 to 2026-07-07 produced a positive net return in 82.5% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report
How often are Wpp Plc forecasts updated?
Wpp Plc forecasts are refreshed on trading days as the daily model run completes. The forecast on this page was produced on Oct. 16, 2026.
Which companies are Wpp Plc's industry peers?
7 issuers in our coverage, WPP included, share the SEC industry code Services-Advertising Agencies. The largest are: Omnicom Group Inc. (OMC), Criteo S.A. (CRTO), Groupon, Inc. (GRPN), Stran & Company, Inc. (SWAG), Specificity, Inc. (SPTY), Starco Brands, Inc. (STCB).
This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.