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Model output · Signal date 2026-10-16

Bread Financial Holdings, Inc. (BFH) Stock Forecast Oct. 16, 2026

Analysis updated on Oct. 16, 2026 (UTC) · Alpha · vs marketSwitch to Total · NYSE

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Rating · 90D ▲ Bullish Exact rating locked
90-day forecast Sign up free to reveal
30-day forecast Alpha
Rank in coverage Top 35% of 5172 stocks scored
Rank correlation · 90D 46.0% Spearman, 357 dates
Market Cap $3.94B mid-cap · #7 of 11 peers
Summary

Bread Financial Holdings, Inc. (BFH) stock forecast summary

Our AI ranks Bread Financial Holdings, Inc. outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.

Bread Financial Holdings, Inc. is a mid-cap company with a market capitalization of $3.94B. It ranks number 7 by market capitalization among the 11 Personal Credit Institutions issuers in our coverage with a current forecast.

For BFH, the Spearman rank correlation between our 90-day forecasts and the returns that followed is 46.0%, measured on 357 forecast dates between 2022-07-29 and 2026-07-17 on this stock's own recent history. A rank correlation runs from -100% to +100%: it measures whether higher forecasts were followed by higher returns, and a value near zero or below means the model has shown little skill on this stock. On the 30-day forecasts the same correlation is 30.0%, measured on 400 forecast dates between 2022-07-29 and 2026-09-16. Across our coverage, the out-of-sample test on 4495 stocks from 2025-01-06 to 2026-07-07 produced a positive net return in 82.5% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report

Expected return relative to the market over the horizon: a positive alpha means the model expects the stock to beat the market, whatever the market does. Ratings: strong buy ≥ +1.8%, buy ≥ +0.2%, sell < -0.9%, strong sell < -1.2% (top 15%, next 20%, middle 30%, next 20%, bottom 15% of the 2026-10-16 signals)

A free account shows the exact forecast, rating and rank of 3 tickers you follow, BFH included.

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Price

BFH price chart and AI forecast

BFH
Cross-section · 2026-10-16

How BFH ranks among 5172 stocks

90D Alpha forecasts of every company scored, cut into five relative ratings at the 15th, 35th, 65th and 85th percentiles (dashed lines).

Fundamentals · 2026-06-30

Bread Financial Holdings, Inc. (BFH) fundamentals

Trailing twelve months. The industry median and the rank (1 = highest) are taken over the Personal Credit Institutions peers listed below that report each metric.

Valuation & Market

MetricBFHIndustry medianRank
Market Cap $3.94B $4.10B 7/11
P/E Ratio 7.97x 11.93x 9/11
P/B Ratio 1.17x 1.80x 8/10
Dividend Yield 0.94% 2.52% 5/5
EPS $12.87 – –
Book Value/Share $87.59 – –
Revenue/Share $123.74 – –

Profitability & Margins

MetricBFHIndustry medianRank
ROE 11.6% 17.2% 8/10
ROA 1.7% 2.4% 9/10
Net Margin 6.5% 14.7% 9/10
EBT Margin 11.5% 24.5% 8/11
Tax Rate 17.1% – –

Financial Health

MetricBFHIndustry medianRank
D/E Ratio 5.67x 5.15x 5/10
Financial Leverage 6.67x 6.15x 5/10
Interest Coverage 4.2x – –

Cash Flow

MetricBFHIndustry medianRank
Operating Cash Flow $2.19B $937M 2/11
OCF Growth YoY 18.3% 16.8% 4/9

Operational Efficiency

MetricBFHIndustry medianRank
Asset Turnover 0.21x 0.24x 6/10
Fixed Assets Turnover 45.7x 29.5x 4/10

Income Statement

MetricBFHIndustry medianRank
Total Revenue $4.75B $2.33B 1/11
Net Income $389M $329M 4/10

Dividend & Shareholder Information

MetricBFHIndustry medianRank
Dividends Per Share $0.96 – –
Payout Ratio 7.5% 15.4% 5/5
Shares Outstanding 38M – –
Net Income Growth 1396.2% 36.8% 1/10
EPS Growth 120.0% 42.7% 2/11

Balance Sheet Highlights (USD millions)

Cash & Short-term Investments$3.68B16.4% of assets
Total Liabilities$19.09B85.0% of assets
Quarterly Financial Reports

BFH quarterly financials and insider trading

Industry Peers · Personal Credit Institutions

Bread Financial Holdings, Inc. (BFH) industry peers

Companies classified under the same SEC industry code as Bread Financial Holdings, Inc. (Personal Credit Institutions): 11 common-stock issuers with a forecast this week, one row per issuer, largest first. This is a classification match, not a curated list of competitors.

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Company 90-Day AI Forecast (Alpha) Market Cap P/E Ratio P/B Ratio
BFH Bread Financial Holdings, Inc. ▲ $3.94B 8.0x 1.2x
AFRM Affirm Holdings, Inc. ▶ $24.97B 13.4x –
OMF Onemain Holdings, Inc. ▶ $6.58B 8.3x 2.0x
CACC Credit Acceptance Corp ▲ $5.62B 11.9x 3.5x
NNI Nelnet Inc ▶ $4.56B 15.2x 1.2x
ENVA Enova International, Inc. ▲ $4.43B 13.2x 3.0x
SLM Slm Corp ▲ $4.10B 6.1x 1.7x
HAPN Happen, Inc. ▶ $1.67B 10.9x 1.1x
ATLC Atlanticus Holdings Corp ▶ $1.40B 12.0x 2.0x
WRLD World Acceptance Corp ▶ $800M 21.6x 2.2x
RM Regional Management Corp. ▶ $318M 6.3x 0.8x

Where BFH sits on the market map

Finance · Personal Credit Institutions
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News

Bread Financial Holdings, Inc. (BFH) stock news

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FAQ

Bread Financial Holdings, Inc. (BFH) stock forecast FAQ

What is the Bread Financial Holdings, Inc. (BFH) stock forecast?

Our AI ranks Bread Financial Holdings, Inc. outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.

How accurate are Bread Financial Holdings, Inc. stock predictions?

For BFH, the Spearman rank correlation between our 90-day forecasts and the returns that followed is 46.0%, measured on 357 forecast dates between 2022-07-29 and 2026-07-17 on this stock's own recent history. A rank correlation runs from -100% to +100%: it measures whether higher forecasts were followed by higher returns, and a value near zero or below means the model has shown little skill on this stock. On the 30-day forecasts the same correlation is 30.0%, measured on 400 forecast dates between 2022-07-29 and 2026-09-16. Across our coverage, the out-of-sample test on 4495 stocks from 2025-01-06 to 2026-07-07 produced a positive net return in 82.5% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report

How often are Bread Financial Holdings, Inc. forecasts updated?

Bread Financial Holdings, Inc. forecasts are refreshed on trading days as the daily model run completes. The forecast on this page was produced on Oct. 16, 2026.

Which companies are Bread Financial Holdings, Inc.'s industry peers?

11 issuers in our coverage, BFH included, share the SEC industry code Personal Credit Institutions. The largest are: Affirm Holdings, Inc. (AFRM), Onemain Holdings, Inc. (OMF), Credit Acceptance Corp (CACC), Nelnet Inc (NNI), Enova International, Inc. (ENVA), Slm Corp (SLM).

This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.