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Model output · Signal date 2026-10-16

Honest Company, Inc. (HNST) Stock Forecast Oct. 16, 2026

Analysis updated on Oct. 16, 2026 (UTC) · Total · absolute moveSwitch to Alpha · Nasdaq

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Rating · 90D ▲ Bullish Exact rating locked
90-day forecast Sign up free to reveal
30-day forecast Total
Rank in coverage Top 35% of 5184 stocks scored
Rank correlation · 90D 20.0% Spearman, 357 dates
Market Cap $536M small-cap · #10 of 24 peers
Summary

Honest Company, Inc. (HNST) stock forecast summary

Our AI ranks Honest Company, Inc. outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.

Honest Company, Inc. is a small-cap company with a market capitalization of $536M. It ranks number 10 by market capitalization among the 24 Retail-Catalog & Mail-Order Houses issuers in our coverage with a current forecast.

For HNST, the Spearman rank correlation between our 90-day forecasts and the returns that followed is 20.0%, measured on 357 forecast dates between 2022-07-29 and 2026-07-17 on this stock's own recent history. A rank correlation runs from -100% to +100%: it measures whether higher forecasts were followed by higher returns, and a value near zero or below means the model has shown little skill on this stock. On the 30-day forecasts the same correlation is 10.0%, measured on 400 forecast dates between 2022-07-29 and 2026-09-16. Across our coverage, the out-of-sample test on 4495 stocks from 2025-01-06 to 2026-07-07 produced a positive net return in 82.5% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report

Expected absolute price move over the horizon, market included. This is the number a price target is built from. Ratings: strong buy ≥ +5.1%, buy ≥ +3.4%, sell < +1.8%, strong sell < +0.8% (top 15%, next 20%, middle 30%, next 20%, bottom 15% of the 2026-10-16 signals)

A free account shows the exact forecast, rating and rank of 3 tickers you follow, HNST included.

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Price

HNST price chart and AI forecast

HNST
Cross-section · 2026-10-16

How HNST ranks among 5184 stocks

90D Total forecasts of every company scored, cut into five relative ratings at the 15th, 35th, 65th and 85th percentiles (dashed lines).

Fundamentals · 2026-06-30

Honest Company, Inc. (HNST) fundamentals

Trailing twelve months. The industry median and the rank (1 = highest) are taken over the Retail-Catalog & Mail-Order Houses peers listed below that report each metric.

Valuation & Market

MetricHNSTIndustry medianRank
Market Cap $536M $396M 10/24
P/B Ratio 3.21x 3.52x 9/16
EPS $-0.08 – –
Book Value/Share $1.56 – –
Revenue/Share $3.19 – –
FCF/Share $0.49 – –

Profitability & Margins

MetricHNSTIndustry medianRank
ROE -7.3% -6.8% 8/13
ROA -5.5% -5.7% 8/16
ROIC -8.8% -4.4% 11/18
Gross Margin 35.7% 45.5% 13/20
Operating Margin -4.4% -3.1% 13/22
Net Margin -3.5% -4.1% 7/15
EBT Margin -3.5% -3.8% 11/22
Tax Rate -1.9% – –

Financial Health

MetricHNSTIndustry medianRank
Current Ratio 3.94x 1.22x 2/22
Quick Ratio 2.97x 0.87x 1/17
D/E Ratio 0.32x 1.80x 18/19
Financial Leverage 1.32x 2.59x 17/18
Interest Coverage 1128.0x -2.5x 1/20
Working Capital $150M $13M 8/22

Cash Flow

MetricHNSTIndustry medianRank
Operating Cash Flow $57M $14M 8/23
Free Cash Flow $53M $14M 6/16
Capital Spending -$4M -$14M 4/16
FCF/Sales 15.4% 1.0% 1/16
CapEx/Sales 1.1% 1.1% 10/16

Operational Efficiency

MetricHNSTIndustry medianRank
Asset Turnover 1.55x 1.68x 9/16
Inventory Turnover 4.4x 6.8x 12/16
Fixed Assets Turnover 41.5x 40.5x 8/17
Days Inventory 82 days 54 days 5/16
Payables Period 30 days 50 days 13/16

Income Statement

MetricHNSTIndustry medianRank
Total Revenue $342M $1.22B 13/18
Operating Income -$15M -$12M 14/23
Net Income -$12M -$7M 10/16
R&D Expense $7M $9M 4/6
SG&A Expense $71M $200M 14/17
Cost of Goods Sold $220M $424M 14/20

Dividend & Shareholder Information

MetricHNSTIndustry medianRank
Shares Outstanding 107M – –
Net Income Growth -287.1% 50.5% 6/6
EPS Growth -900.0% 48.3% 8/8

Balance Sheet Highlights (USD millions)

Total Current Assets$201M91.2% of assets
Cash & Short-term Investments$106M48.1% of assets
Inventory$50M22.6% of assets
Total Liabilities$53M24.1% of assets
Short-term Debt$33M15.0% of assets
Quarterly Financial Reports

HNST quarterly financials and insider trading

Industry Peers · Retail-Catalog & Mail-Order Houses

Honest Company, Inc. (HNST) industry peers

Companies classified under the same SEC industry code as Honest Company, Inc. (Retail-Catalog & Mail-Order Houses): 25 common-stock issuers with a forecast this week, one row per issuer, largest first. This is a classification match, not a curated list of competitors.

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Company 90-Day AI Forecast (Total) Market Cap P/E Ratio P/B Ratio
HNST Honest Company, Inc. ▲ $536M – 3.2x
AMZN Amazon Com Inc ▶ $2.70T 20.1x 4.9x
CPNG Coupang, Inc. ▶ $25.65B – 8.6x
CHWY Chewy, Inc. ▶ $8.43B 36.2x –
NSIT Insight Enterprises Inc ▶ $4.71B 26.9x 2.9x
PTRN Pattern Group Inc. ▲ $3.06B – 4.7x
GCT Gigacloud Technology Inc ▶ $2.05B 11.8x 3.8x
RVLV Revolve Group, Inc. ▶ $1.62B 23.3x 3.0x
LUXE Luxexperience B.V. ▲ $1.33B – –
JMIA Jumia Technologies Ag ▲ $726M – –
QVCG Qvc Group, Inc. ▶ $464M – –
DDL Dingdong (Cayman) Ltd ▼ $454M – 69.6x
SFIX Stitch Fix, Inc. ▲ $337M – 4.3x
TDUP Thredup Inc. ▲ $289M – 4.8x
NXH Neighborhood Intelligence, Inc. ▲ $149M – 0.7x
DIBS 1stdibs.Com, Inc. ▲ $144M – 2.0x
AKA A.K.A. Brands Holding Corp. ▼ $112M – 1.2x
HOUR Hour Loop, Inc ▲ $62M 44.3x 7.0x
LITB Lightinthebox Holding Co., Ltd. ▲ $50M – –
GROV Grove Collaborative Holdings, Inc. ▲ $42M – –
GIFT Giftify, Inc. ▼ $24M – 1.2x
CAHO Caro Holdings Inc. ▼ $22M – 3.1x
UZX Linkage Global Inc ▼ $3M – –
AMZE Amaze Holdings, Inc. ▼ $270K – –
IPSI Innovative Payment Solutions, Inc. ▼ N/A – –

Where HNST sits on the market map

Trade & Services · Retail-Catalog & Mail-Order Houses
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News

Honest Company, Inc. (HNST) stock news

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FAQ

Honest Company, Inc. (HNST) stock forecast FAQ

What is the Honest Company, Inc. (HNST) stock forecast?

Our AI ranks Honest Company, Inc. outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.

How accurate are Honest Company, Inc. stock predictions?

For HNST, the Spearman rank correlation between our 90-day forecasts and the returns that followed is 20.0%, measured on 357 forecast dates between 2022-07-29 and 2026-07-17 on this stock's own recent history. A rank correlation runs from -100% to +100%: it measures whether higher forecasts were followed by higher returns, and a value near zero or below means the model has shown little skill on this stock. On the 30-day forecasts the same correlation is 10.0%, measured on 400 forecast dates between 2022-07-29 and 2026-09-16. Across our coverage, the out-of-sample test on 4495 stocks from 2025-01-06 to 2026-07-07 produced a positive net return in 82.5% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report

How often are Honest Company, Inc. forecasts updated?

Honest Company, Inc. forecasts are refreshed on trading days as the daily model run completes. The forecast on this page was produced on Oct. 16, 2026.

Which companies are Honest Company, Inc.'s industry peers?

25 issuers in our coverage, HNST included, share the SEC industry code Retail-Catalog & Mail-Order Houses. The largest are: Amazon Com Inc (AMZN), Coupang, Inc. (CPNG), Chewy, Inc. (CHWY), Insight Enterprises Inc (NSIT), Pattern Group Inc. (PTRN), Gigacloud Technology Inc (GCT).

This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.