Honest Company, Inc. (HNST) Stock Forecast Oct. 16, 2026
Analysis updated on Oct. 16, 2026 (UTC) · Alpha · vs marketSwitch to Total · Nasdaq
Honest Company, Inc. (HNST) stock forecast summary
Our AI ranks Honest Company, Inc. outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.
Honest Company, Inc. is a small-cap company with a market capitalization of $536M. It ranks number 10 by market capitalization among the 24 Retail-Catalog & Mail-Order Houses issuers in our coverage with a current forecast.
For HNST, the Spearman rank correlation between our 90-day forecasts and the returns that followed is 20.0%, measured on 357 forecast dates between 2022-07-29 and 2026-07-17 on this stock's own recent history. A rank correlation runs from -100% to +100%: it measures whether higher forecasts were followed by higher returns, and a value near zero or below means the model has shown little skill on this stock. On the 30-day forecasts the same correlation is 10.0%, measured on 400 forecast dates between 2022-07-29 and 2026-09-16. Across our coverage, the out-of-sample test on 4495 stocks from 2025-01-06 to 2026-07-07 produced a positive net return in 82.5% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report
Expected return relative to the market over the horizon: a positive alpha means the model expects the stock to beat the market, whatever the market does. Ratings: strong buy ≥ +1.8%, buy ≥ +0.2%, sell < -0.9%, strong sell < -1.2% (top 15%, next 20%, middle 30%, next 20%, bottom 15% of the 2026-10-16 signals)
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How HNST ranks among 5184 stocks
90D Alpha forecasts of every company scored, cut into five relative ratings at the 15th, 35th, 65th and 85th percentiles (dashed lines).
Honest Company, Inc. (HNST) fundamentals
Trailing twelve months. The industry median and the rank (1 = highest) are taken over the Retail-Catalog & Mail-Order Houses peers listed below that report each metric.
Valuation & Market
| Metric | HNST | Rank |
|---|---|---|
| Market Cap | $536M | 10/24 |
| P/B Ratio | 3.21x | 9/16 |
| EPS | $-0.08 | – |
| Book Value/Share | $1.56 | – |
| Revenue/Share | $3.19 | – |
| FCF/Share | $0.49 | – |
Profitability & Margins
| Metric | HNST | Rank |
|---|---|---|
| ROE | -7.3% | 8/13 |
| ROA | -5.5% | 8/16 |
| ROIC | -8.8% | 11/18 |
| Gross Margin | 35.7% | 13/20 |
| Operating Margin | -4.4% | 13/22 |
| Net Margin | -3.5% | 7/15 |
| EBT Margin | -3.5% | 11/22 |
| Tax Rate | -1.9% | – |
Financial Health
| Metric | HNST | Rank |
|---|---|---|
| Current Ratio | 3.94x | 2/22 |
| Quick Ratio | 2.97x | 1/17 |
| D/E Ratio | 0.32x | 18/19 |
| Financial Leverage | 1.32x | 17/18 |
| Interest Coverage | 1128.0x | 1/20 |
| Working Capital | $150M | 8/22 |
Cash Flow
| Metric | HNST | Rank |
|---|---|---|
| Operating Cash Flow | $57M | 8/23 |
| Free Cash Flow | $53M | 6/16 |
| Capital Spending | -$4M | 4/16 |
| FCF/Sales | 15.4% | 1/16 |
| CapEx/Sales | 1.1% | 10/16 |
Operational Efficiency
| Metric | HNST | Rank |
|---|---|---|
| Asset Turnover | 1.55x | 9/16 |
| Inventory Turnover | 4.4x | 12/16 |
| Fixed Assets Turnover | 41.5x | 8/17 |
| Days Inventory | 82 days | 5/16 |
| Payables Period | 30 days | 13/16 |
Income Statement
| Metric | HNST | Rank |
|---|---|---|
| Total Revenue | $342M | 13/18 |
| Operating Income | -$15M | 14/23 |
| Net Income | -$12M | 10/16 |
| R&D Expense | $7M | 4/6 |
| SG&A Expense | $71M | 14/17 |
| Cost of Goods Sold | $220M | 14/20 |
Dividend & Shareholder Information
| Metric | HNST | Rank |
|---|---|---|
| Shares Outstanding | 107M | – |
| Net Income Growth | -287.1% | 6/6 |
| EPS Growth | -900.0% | 8/8 |
Balance Sheet Highlights (USD millions)
| Total Current Assets | $201M | 91.2% of assets |
| Cash & Short-term Investments | $106M | 48.1% of assets |
| Inventory | $50M | 22.6% of assets |
| Total Liabilities | $53M | 24.1% of assets |
| Short-term Debt | $33M | 15.0% of assets |
HNST quarterly financials and insider trading
Honest Company, Inc. (HNST) industry peers
Companies classified under the same SEC industry code as Honest Company, Inc. (Retail-Catalog & Mail-Order Houses): 25 common-stock issuers with a forecast this week, one row per issuer, largest first. This is a classification match, not a curated list of competitors.
Reveal all forecasts · See exact % predictions for all competitors
Sign up free| Company | 90-Day AI Forecast (Alpha) | Market Cap |
|---|---|---|
| HNST Honest Company, Inc. | ▲ | $536M |
| AMZN Amazon Com Inc | ▶ | $2.70T |
| CPNG Coupang, Inc. | ▶ | $25.65B |
| CHWY Chewy, Inc. | ▶ | $8.43B |
| NSIT Insight Enterprises Inc | ▶ | $4.71B |
| PTRN Pattern Group Inc. | ▲ | $3.06B |
| GCT Gigacloud Technology Inc | ▶ | $2.05B |
| RVLV Revolve Group, Inc. | ▼ | $1.62B |
| LUXE Luxexperience B.V. | ▲ | $1.33B |
| JMIA Jumia Technologies Ag | ▶ | $726M |
| QVCG Qvc Group, Inc. | ▶ | $464M |
| DDL Dingdong (Cayman) Ltd | ▼ | $454M |
| SFIX Stitch Fix, Inc. | ▲ | $337M |
| TDUP Thredup Inc. | ▲ | $289M |
| NXH Neighborhood Intelligence, Inc. | ▶ | $149M |
| DIBS 1stdibs.Com, Inc. | ▲ | $144M |
| AKA A.K.A. Brands Holding Corp. | ▼ | $112M |
| HOUR Hour Loop, Inc | ▲ | $62M |
| LITB Lightinthebox Holding Co., Ltd. | ▲ | $50M |
| GROV Grove Collaborative Holdings, Inc. | ▲ | $42M |
| GIFT Giftify, Inc. | ▼ | $24M |
| CAHO Caro Holdings Inc. | ▼ | $22M |
| UZX Linkage Global Inc | ▼ | $3M |
| AMZE Amaze Holdings, Inc. | ▼ | $270K |
| IPSI Innovative Payment Solutions, Inc. | ▼ | N/A |
Where HNST sits on the market map
Honest Company, Inc. (HNST) stock news
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Honest Company, Inc. (HNST) stock forecast FAQ
What is the Honest Company, Inc. (HNST) stock forecast?
Our AI ranks Honest Company, Inc. outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.
How accurate are Honest Company, Inc. stock predictions?
For HNST, the Spearman rank correlation between our 90-day forecasts and the returns that followed is 20.0%, measured on 357 forecast dates between 2022-07-29 and 2026-07-17 on this stock's own recent history. A rank correlation runs from -100% to +100%: it measures whether higher forecasts were followed by higher returns, and a value near zero or below means the model has shown little skill on this stock. On the 30-day forecasts the same correlation is 10.0%, measured on 400 forecast dates between 2022-07-29 and 2026-09-16. Across our coverage, the out-of-sample test on 4495 stocks from 2025-01-06 to 2026-07-07 produced a positive net return in 82.5% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report
How often are Honest Company, Inc. forecasts updated?
Honest Company, Inc. forecasts are refreshed on trading days as the daily model run completes. The forecast on this page was produced on Oct. 16, 2026.
Which companies are Honest Company, Inc.'s industry peers?
25 issuers in our coverage, HNST included, share the SEC industry code Retail-Catalog & Mail-Order Houses. The largest are: Amazon Com Inc (AMZN), Coupang, Inc. (CPNG), Chewy, Inc. (CHWY), Insight Enterprises Inc (NSIT), Pattern Group Inc. (PTRN), Gigacloud Technology Inc (GCT).
This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.