HubSpot customers want 'proof of value' before they buy
HubSpot small business customers want proof AI works before they pay, slowing sign-ups and setting off a wave of Wall Street downgrades.
Model output · Signal date 2026-11-06
Hubspot Inc (HUBS) Stock Forecast Nov. 6, 2026
Analysis updated on Nov. 6, 2026 (UTC) · Alpha · vs marketSwitch to Total · NYSE
Rating · 90D
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90-day forecast
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Alpha
Rank in coverage
of 5150 stocks scored
Rank correlation · 90D
40.0%
Spearman, 357 dates
Market Cap
$10.00B
large-cap · #40 of 60 peers
Summary
Hubspot Inc (HUBS) stock forecast summary
Our AI scores Hubspot Inc every trading day against every stock it covers. Create a free account and follow it to see its rating and price target.
Hubspot Inc is a large-cap company with a market capitalization of $10.00B. It ranks number 40 by market capitalization among the 60 Services-Prepackaged Software issuers in our coverage with a current forecast.
For HUBS, the Spearman rank correlation between our 90-day forecasts and the returns that followed is 40.0%, measured on 357 forecast dates between 2022-08-19 and 2026-08-07 on this stock's own recent history. A rank correlation runs from -100% to +100%: it measures whether higher forecasts were followed by higher returns, and a value near zero or below means the model has shown little skill on this stock. On the 30-day forecasts the same correlation is 22.0%, measured on 400 forecast dates between 2022-08-19 and 2026-10-07. Across our coverage, the out-of-sample test on 4629 stocks from 2025-01-06 to 2026-08-04 produced a positive net return in 92.9% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report
Expected return relative to the market over the horizon: a positive alpha means the model expects the stock to beat the market, whatever the market does. Ratings: strong buy ≥ +3.1%, buy ≥ +1.5%, sell < -0.5%, strong sell < -1.8% (top 15%, next 20%, middle 30%, next 20%, bottom 15% of the 2026-11-06 signals)
A free account shows the exact forecast, rating and rank of 3 tickers you follow, HUBS included.
Price
HUBS price chart and AI forecast
Cross-section · 2026-11-06
How HUBS ranks among 5150 stocks
90D Alpha forecasts of every company scored, cut into five relative ratings at the 15th, 35th, 65th and 85th percentiles (dashed lines).
Fundamentals · 2026-09-30
Hubspot Inc (HUBS) fundamentals
Trailing twelve months. The industry median and the rank (1 = highest) are taken over the Services-Prepackaged Software peers listed below that report each metric.
Valuation & Market
| Metric | HUBS | Rank |
|---|---|---|
| Market Cap | $10.00B | 40/60 |
| P/E Ratio | 65.13x | 13/40 |
| P/B Ratio | 6.15x | 31/51 |
| EPS | $3.08 | – |
| Book Value/Share | $32.64 | – |
| Revenue/Share | $71.93 | – |
| FCF/Share | $16.90 | – |
Profitability & Margins
| Metric | HUBS | Rank |
|---|---|---|
| ROE | 13.1% | 24/42 |
| ROA | 6.1% | 25/44 |
| ROIC | 9.9% | 24/53 |
| Gross Margin | 83.0% | 11/55 |
| Operating Margin | 5.3% | 35/58 |
| Net Margin | 6.0% | 33/46 |
| EBT Margin | 6.7% | 35/58 |
| Tax Rate | 11.4% | – |
Financial Health
| Metric | HUBS | Rank |
|---|---|---|
| Current Ratio | 1.34x | 33/57 |
| D/E Ratio | 1.14x | 22/52 |
| Financial Leverage | 2.14x | 21/51 |
| Interest Coverage | 280.8x | 4/47 |
| Working Capital | $525M | 29/57 |
Cash Flow
| Metric | HUBS | Rank |
|---|---|---|
| Operating Cash Flow | $907M | 26/58 |
| Free Cash Flow | $842M | 18/49 |
| Capital Spending | -$65M | 36/49 |
| OCF Growth YoY | 28.2% | 26/51 |
| FCF Growth YoY | 28.6% | 22/43 |
| FCF/Sales | 23.5% | 30/49 |
| CapEx/Sales | 1.8% | 15/49 |
Operational Efficiency
| Metric | HUBS | Rank |
|---|---|---|
| Asset Turnover | 1.03x | 7/49 |
| Receivables Turnover | 9.8x | 15/49 |
| Fixed Assets Turnover | 22.4x | 30/48 |
| Days Sales Outstanding | 37 days | 35/49 |
| Payables Period | 25 days | 26/52 |
Income Statement
| Metric | HUBS | Rank |
|---|---|---|
| Total Revenue | $3.59B | 20/52 |
| Operating Income | $191M | 32/58 |
| Net Income | $213M | 27/46 |
| R&D Expense | $904M | 17/58 |
| SG&A Expense | $2.87B | 16/57 |
| Cost of Goods Sold | $609M | 26/56 |
Dividend & Shareholder Information
| Metric | HUBS | Rank |
|---|---|---|
| Shares Outstanding | 50M | – |
| EPS Growth | 1183.3% | 2/36 |
Balance Sheet Highlights (USD millions)
| Total Current Assets | $2.08B | 59.7% of assets |
| Cash & Short-term Investments | $1.12B | 32.2% of assets |
| Accounts Receivable | $366M | 10.5% of assets |
| Total Liabilities | $1.85B | 53.2% of assets |
| Short-term Debt | $1.51B | 43.5% of assets |
Quarterly Financial Reports
HUBS quarterly financials and insider trading
Industry Peers · Services-Prepackaged Software
Hubspot Inc (HUBS) industry peers
Companies classified under the same SEC industry code as Hubspot Inc (Services-Prepackaged Software): 60 common-stock issuers with a forecast this week, one row per issuer, largest first. This is a classification match, not a curated list of competitors.
Reveal all forecasts · See exact % predictions for all competitors
Sign up free| Company | 90-Day AI Forecast (Alpha) | Market Cap |
|---|---|---|
| HUBS Hubspot Inc | $10.00B | |
| MSFT Microsoft Corp | $3.94T | |
| PLTR Palantir Technologies Inc. | $385.38B | |
| ORCL Oracle Corp | $351.06B | |
| SAP Sap Se | $286.79B | |
| CRWD Crowdstrike Holdings, Inc. | $222.09B | |
| SHOP Shopify Inc. | $191.59B | |
| CRM Salesforce, Inc. | $175.83B | |
| NET Cloudflare, Inc. | $95.00B | |
| ADBE Adobe Inc. | $93.14B | |
| CDNS Cadence Design Systems Inc | $87.78B | |
| SNPS Synopsys Inc | $84.38B | |
| NTES Netease, Inc. | $82.37B | |
| DDOG Datadog, Inc. | $64.29B | |
| ADSK Autodesk, Inc. | $54.70B | |
| XYZ Block, Inc. | $50.49B | |
| VEEV Veeva Systems Inc | $49.18B | |
| TTWO Take Two Interactive Software Inc | $40.18B | |
| TEAM Atlassian Corp | $38.90B | |
| RBLX Roblox Corp | $35.28B | |
| TWLO Twilio Inc | $31.26B | |
| OKTA Okta, Inc. | $29.49B | |
| CRWV Coreweave, Inc. | $25.59B | |
| MDB Mongodb, Inc. | $25.20B | |
| RBRK Rubrik, Inc. | $21.92B | |
| PTC Ptc Inc. | $21.12B | |
| SSNC Ss&C Technologies Holdings Inc | $18.24B | |
| GEN Gen Digital Inc. | $17.67B | |
| TYL Tyler Technologies Inc | $17.11B | |
| NTNX Nutanix, Inc. | $15.79B | |
| CHKP Check Point Software Technologies Ltd | $15.22B | |
| MANH Manhattan Associates Inc | $14.82B | |
| BSY Bentley Systems Inc | $13.49B | |
| GWRE Guidewire Software, Inc. | $13.23B | |
| DT Dynatrace, Inc. | $12.55B | |
| FROG Jfrog Ltd | $12.45B | |
| PCOR Procore Technologies, Inc. | $11.45B | |
| PAYC Paycom Software, Inc. | $11.27B | |
| SAIL Sailpoint, Inc. | $10.97B | |
| FIG Figma, Inc. | $10.03B | |
| PCTY Paylocity Holding Corp | $9.19B | |
| ESTC Elastic N.V. | $9.04B | |
| NTSK Netskope Inc | $8.70B | |
| APPF Appfolio Inc | $8.18B | |
| DSGX Descartes Systems Group Inc | $8.09B | |
| GTLB Gitlab Inc. | $8.01B | |
| DBX Dropbox, Inc. | $7.82B | |
| TTAN Servicetitan, Inc. | $7.80B | |
| S Sentinelone, Inc. | $7.58B | |
| DUOL Duolingo, Inc. | $7.51B | |
| GLBE Global-E Online Ltd. | $7.26B | |
| ZETA Zeta Global Holdings Corp. | $7.26B | |
| PATH Uipath, Inc. | $6.78B | |
| QLYS Qualys, Inc. | $6.59B | |
| CVLT Commvault Systems Inc | $6.48B | |
| NAVN Navan, Inc. | $6.33B | |
| KVYO Klaviyo, Inc. | $5.90B | |
| NICE Nice Ltd. | $5.80B | |
| BOX Box Inc | $5.76B | |
| OCTV Octave Intelligence Plc | $5.63B |
Where HUBS sits on the market map
Technology · Services-Prepackaged Software
News
Hubspot Inc (HUBS) stock news
HubSpot, Inc. - Depositary receipt price target increased by 15.35% to R$29.46
The average one-year price target for HubSpot, Inc. - Depositary Receipt (BOVESPA:H2UB34) has been revised to R$29.46 / share ...
HubSpot Inc (HUBS) Q3 2026 Earnings Call Highlights: AI Shift Pressures Growth as Revenue Climbs 17%
HubSpot Inc (HUBS) posted 17% revenue growth and a 23% non-GAAP operating margin, but AI-driven buying changes and a 101% net revenue retention rate point to a slower Q4 and near-term headwinds.
FAQ
Hubspot Inc (HUBS) stock forecast FAQ
What is the Hubspot Inc (HUBS) stock forecast?
Our AI scores Hubspot Inc every trading day against every stock it covers. Create a free account and follow it to see its rating and price target.
How accurate are Hubspot Inc stock predictions?
For HUBS, the Spearman rank correlation between our 90-day forecasts and the returns that followed is 40.0%, measured on 357 forecast dates between 2022-08-19 and 2026-08-07 on this stock's own recent history. A rank correlation runs from -100% to +100%: it measures whether higher forecasts were followed by higher returns, and a value near zero or below means the model has shown little skill on this stock. On the 30-day forecasts the same correlation is 22.0%, measured on 400 forecast dates between 2022-08-19 and 2026-10-07. Across our coverage, the out-of-sample test on 4629 stocks from 2025-01-06 to 2026-08-04 produced a positive net return in 92.9% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report
How often are Hubspot Inc forecasts updated?
Hubspot Inc forecasts are refreshed on trading days as the daily model run completes. The forecast on this page was produced on Nov. 6, 2026.
Which companies are Hubspot Inc's industry peers?
60 issuers in our coverage, HUBS included, share the SEC industry code Services-Prepackaged Software. The largest are: Microsoft Corp (MSFT), Palantir Technologies Inc. (PLTR), Oracle Corp (ORCL), Sap Se (SAP), Crowdstrike Holdings, Inc. (CRWD), Shopify Inc. (SHOP).
This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.